Assertiv eLabs™ (UK) is headed by Prof. Ernst Williamson, with an affiliated European research network, based in London. There are two research arms, within Assertiv eLabs™: Creative and Technical.

Creative

Our Creative Lab is a research centre focusing on understanding how to interface with users, across new and evolving technologies; conducting research into applied graphics, CGI, usability, HCI principles; and how best to apply this research to our creative process, in order to add value and benefit to our clients.

Technical

The Technical arm employs Keith Richards, one of the leading Process/ Methodology Consultants, in Europe, who evaluate methods and complementary tools.

Our Research and Development centre of excellence proactively conducts extensive research and applies the latest tools and technologies. This enables us to offer the best solutions to our client's needs, in solving their business problems.

We make it standard practice to share this knowledge, throughout the company and with our clients.

Assertiv eLabs™ (UK) allows us to remain ahead and on the cutting-edge of developments, through our partnerships and alliances. The R&D team also acts as an incubator for new solutions, through the Assertiv RAPID Centre, a facility for innovation between the company, our partners and clients.