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Marketing  |
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Assertiv eMedia™ will work as part of your marketing department to develop an online
marketing strategy that will promote your brand, products and services to your target
audience.
The two main objectives of online marketing are firstly, to drive traffic to a customer's
site and secondly, to enhance our customer's brand for both online and offline sale of goods
and services.
In the online marketing strategy, we will select from any of the following activities: -
- E-mail marketing via Assertiv ePost™
- Bluetooth® (Proximity) marketing via Assertiv eProximity™
- Search engine optimisation
- Search engine advertising
- Online directory listings
- Banner advertising / Rich media advertising
- Pay per click / Rental of online advertising space
- E-mail marketing and electronic newsletter campaigns
- Reciprocal links and affiliate programs
- PR news releases and articles
- Advertorial (Paid-For Editorial) Placements
- Stealth marketing (newsgroups, web rings, chat rooms & forums)
- Crossover offline advertising
We will manage the delivery and refinement of a marketing strategy through: -
(i) Media planning
(ii) Media buying and budget management
(iii) Audit & tracking of advertisements
(iv) Analytics & metrics
(v) Return on Investment (ROI) analysis & reporting
Assertiv eMedia™ is a one-stop shop for all your online marketing needs.
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