The creative design of online adverts, in both new media and rich media, is at the heart of a marketing campaign. No amount of forward planning or management can balance the need for brilliant, imaginative and exciting adverts.

The postage stamp-sized real estate, which our creative people have for their online adverts, makes this the ultimate artistic challenge for their flair.

The success of this work is easily measured through analytics, unlike their offline cousins, where creative advertisements are measured, subjectively.

Dynamic advertisement techniques evolve rapidly, with new ones arriving and old ones losing their original appeal. For instance: - (i) the replacement of pop-ups by pop-unders; (ii) the evolution of rich media methods (e.g. Flash ads, interstitials & superstitials, streaming audio/video, Shockwave etc.).

Assertiv eLabs™ (UK) constantly monitors the techniques being used in the global market, as well as trialing new techniques themselves. This enables Assertiv eMedia™ to know the best techniques to use, at any one time, to meet a marketing brief.